If you've read books on freelance writing or taken classes, you've probably heard the phrase, "Write what you know." a million times. It makes sense. It's a good way to start. Writing what you know and what you're comfortable with is a great way to get your bearings when beginning your freelancing career.
I've read a lot about finding your niche as well. I've even taken a class on the subject from the awesome Lorna and Tamara over at Sparkplugging's Freelance Parent. I learned a lot in that class; though I still haven't nailed down my niche. I just have too many interests!
What I am learning, however, is that it does pay to take what you know and sell yourself with it. Since starting my college blog, And You Will Graduate, I've begun researching different areas of student life and higher education. I'm so happy to get back to the field I love, and I'm also discovering many publications out there for students and those working in the field that I wasn't aware of. And I've reached out to the editors of some of these publications with good results. I've gotten myself some leads on fabulous writing opportunities!
I would have missed out on these completely if I hadn't gotten back to my student affairs roots with this new blog. I don't know why I neglected to pursue these avenues. I guess I figured that part of my identity was behind me. It doesn't have to be. For me or for you. Do you have an area of expertise from a former career, through specialized training, or a hobby you're passionate about? Capitalize on that knowledge and look for publications or even corporations in that industry to pitch your services to.
Getting hired in any job requires setting yourself apart from the crowd, and the freelance world is no exception. Sit down and brainstorm your strengths. Search Google for publications or outlets that fit your interests. Then get in touch with the editorial staff or PR folks at the places you've targeted. You never know where it may lead!
Do you have any suggestions to add or experiences to share? Please let us know. I truly want to learn from each other!
"Write what you know" is such great advice for getting started. After I had twins in 2003, I put together a book for Twins Magazine featuring stories about twins and multiples. Another book on twins followed, and two more will be published in 2009! Obviously, writing about a subject that was near and dear to my heart really opened some doors for me. And, following that success, it's been easier to branch out into writing about other subjects so I'm not just a one-topic writer. So, I advise all beginning writers to consider what they're most enthusiastic about and where their strengths lie in getting started.